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WHITE SWAN® CARES FOR THE
Environment

We believe
that environmental responsibility is
much more than an obligation.

We believe that it begins with caring. Caring is the reason why we embrace environmental responsibility in the entire White Swan® product line. By purchasing White Swan products, you help create a sustainable future for you and your family.

Canadians have trusted the White Swan brand for over 90 years. Our products include napkins, facial tissue and septic-friendly bathroom tissue. White Swan offers the quality and value you can depend on.

WHITE SWAN®
Napkins

Canada’s #1 selling napkin brand!

White Swan napkins are made using environmentally sustainable manufacturing processes including 100% recycled paper containing at least 88% post-consumer material. All White Swan products and packaging are 100% recyclable.

Available in:
100, 200, 1000 and 1100 napkins per package

WHITE SWAN® Deluxe 2Ply
Bathroom Tissue

White Swan DeLuxe 2-ply, a thick and soft bathroom tissue in the White Swan family, offers convenience and comfort while caring for the environment. It’s made with 100% recycled paper, contains at least 88% post-consumer material and is septic-friendly. All White Swan products and packaging are 100% recyclable.

Available in:
Single Roll – 4 rolls per package (140 sheets/roll)
Double Roll – 12 rolls per package (280 sheets/roll)

WHITE SWAN®
Facial Tissue

White Swan facial tissue is made using environmentally sustainable manufacturing processes including 100% recycled paper containing at least 88% post-consumer material. All White Swan products and packaging are 100% recyclable.

Available in:
2-ply – single cartons and 6 carton multipacks (125 sheets/carton)

WHITE SWAN®
Where to Buy

White Swan products are available at leading retail, grocery and drug stores across Canada. If you can’t find your favourite White Swan product at a particular store, please ask the store manager if it can be ordered for you. You can also let us know and we will submit a request to the store.

CONTACT US

WHITE SWAN®
Commercial Products

White Swan commercial products are sold by our Away From Home (AFH) Division and offer dependability and softness – without compromise.

AFH WEBSITE

Frequently Asked Questions

Who makes White Swan® products?

Kruger Products makes White Swan, a leading brand of environmentally-friendly household paper products. Kruger Products is Canada’s leading maker of tissue paper products, offering environmentally friendly White Swan bathroom tissue, facial tissue and napkins.

When did the White Swan name originate?

White Swan is a historic brand with strong Canadian roots. Created in 1926, the White Swan brand name has been in existence for more than 90 years, and today White Swan-branded products are available nationally across Canada.

What is the recycled content of White Swan products?

White Swan products offer the high quality and value you depend on for everyday use in your home, and using White Swan®products also helps preserve our environment. White Swan products manufactured in eastern Canada use 100% recycled paper, and at least 88% post-consumer material.

Is White Swan packaging also recyclable?

Yes. White Swan products and product packaging are recyclable where community recycling programs exist. Recyclable elements include facial tissue carton boxes, paper cores in bathroom tissue products, and plastic poly wrap used on our packaging. Used White Swan facial tissue can be recycled by putting it into your designated "green bin" to turn it into useful compost. Please remember to check your local community or regional websites for information on recycling programs.

Are environmentally friendly White Swan brands more expensive?

Absolutely not. White Swan offers quality products at cost-conscious prices. Unlike many other environmentally friendly brands, White Swan delivers environmentally friendly products without the extra price premium.

Still have questions? Please contact us for more information.