Launched by the Government of Canada in 1988, EcoLogo is North America’s most widely known and universally respected environmental standard. A clear certification of environmental leadership, EcoLogo helps consumers identify green products and services that meet stringent environmental standards verified by an independent third party auditor.

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Nature Canada's mission is to conserve and protect Canada's natural diversity of plant and animal species and their environment. We are proud of our association with Nature Canada and support their cause with environmentally-friendly White Swan products that are part of creating a sustainable future for you and your family.

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This simple motto for creating a cleaner environment is also rigorously maintained with making White Swan household paper products. Our mills and facilities proudly strive to "reduce, reuse, and recycle" though our entire White Swan manufacturing process all the way through to the final packaged product.


As the maker of environmentally-friendly White Swan products, Kruger Products and its parent company, Kruger Inc., share a strong commitment to protecting our renewable resources.

The company is also a leader in paper and paperboard recycling in North America. Kruger's focus on renewable natural resources and actively caring for the environment also extends to producing renewable energy. The 100-megawatt wind power generation projects produce highly efficient renewable energy, and help contribute to an environmentally "greener" tomorrow.

For more information please visit kruger.com.


Make your neighbourhood and community a greener place for yourself and everyone - by making the right choices. Choose products that care for the environment and show others that making a conscious choice means making a difference in creating a cleaner, better world.